Wedora - A Platform for Wedding Photographers

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✓  USER-CENTRIC DESIGN

✓  NETWORKING AND BUSINESS DEVELOPMENT

✓  STRATEGIC PARTNERSHIPS AND MARKETING

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Objective:​​

To build a trustworthy name brand and attract wedding photographers to join the platform, complete onboarding, and connect with vendors and wedding couples to grow their business through marketing and networking.

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Challenge:​

Wedding photographers were facing a downturn in the industry due to the COVID-19 pandemic, leading to a lack of engagement and new business opportunities. There was no efficient way for photographers to showcase their portfolios and connect with potential clients and vendors.

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Solution:​

Platform Development: Created an online platform for wedding photographers to showcase their portfolios and connect with vendors and wedding couples.

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Specific Actions Taken:

• The team conducted a total of 14 interviews to gather insights.

• Set up online surveys using Google Forms to understand demographics and refine interview questions.

• Synthesized data to create empathy maps, personas, and user journey maps.

• Held ideation workshops with photographers and stakeholders to generate solutions.

• Developed low and medium-fidelity wireframes and conducted user tests to iterate the design.

• Established partnerships with educational institutions and software providers to offer discounts and incentives to onboard photographers.

• Developed an SEO strategy to build traction and visibility for Wedora.

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Results:

• User Engagement: Successfully engaged a significant number of wedding photographers to join the platform and complete the onboarding process.
  Partnerships: Secured valuable partnerships offering discounts on education, software, and post-production services.
  Market Differentiation: We positioned Wedora as a unique and valuable platform for wedding photographers, setting it apart from social media and personal websites.
  Positive Feedback: Received positive feedback from photographers during user tests, leading to iterative improvements and a polished final product.

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Contextual Information:

Industry: Networking Platform for Wedding Photographers
Role: UX/ UI Designer
Team: Worked with a team of UX designers
Timeline: 1 month project

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Specific Tools and Technologies Used:

Design: Figma for wireframes and UI design
Research Tools: Google Forms for surveys, Zoom for remote interviews, Maze
Collaboration Tools: Miro for empathy mapping and ideation workshops​​

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Personal Contributions:​

Innovations:

• Integrated Solution: Developed a comprehensive strategy that combines portfolio showcasing, networking, and business growth opportunities for wedding photographers.

• Partnership Model: Established a new revenue model for photographers through strategic partnerships and incentives.

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Challenges Overcome:

• Stakeholder Alignment: Ensured alignment with stakeholders’ goals by involving them in key aspects of the project and iterating based on feedback.

• COVID-19 Impact: Navigated the challenges of networking and partnership opportunities during the pandemic through persistent outreach and cold calls.

Learning Outcomes:

• Stakeholder Management: Learned the importance of keeping stakeholders involved and aligning project goals with their vision.

• User-Centric Design: Enhanced skills in conducting user research and translating insights into actionable design improvements.

• Strategic Partnerships: Gained experience in establishing and managing partnerships that provide tangible value to users.